How often do you send out mass emails? If you answered yes to this question, then you might want to consider sending less emails. Email overload has become a major problem for businesses around the globe. Email marketing is one of the most effective ways to communicate with customers. The good thing about email marketing is that it allows you to reach out to your audience at anytime and anywhere. However, it also comes with its share of problems. For example, if you send too many emails, they may get buried under other important messages. This means that your message won’t get read or even noticed.